$360 in Monthly ESP Cost Savings Found in 2 Hours

  • 0
  • February 16, 2016

CASE STUDY

Problem

Customer paying nearly 15% more to ESP than necessary due to incorrect handling of unsubscribes.

Solution

$360 per month in savings identified within two hours of enabling Email Copilot.

Spending $2,400 /mo on ESP costs

Anonymous | Operations Team Leader

“These guys nearly paid for themselves on day one, and that’s with just this one issue. We’re working on other concerns and can’t wait to see the results.”

HOW WE SOLVED IT SO QUICKLY

Our technology in action:

What we do that others cannot…

Direct access to all raw email-level details.

Because we have direct access to your raw ESP + ISP data, our system immediately identified that the ESP was dropping 13.2% of all emails before they went out the door. These were mostly users who had previously unsubscribed but had not been removed from the customer list. Unfortunately, the customer was unaware of this and was being charged for these emails.

Exceptional reporting and visualization

About 2 hours after the system started seeing data, it was very clear that a huge portion of emails were not being delivered.  This could be seen right in the Email Copilot interface, with a single click.

WE LET THE DATA DO THE TALKING

Obvious drop-rate issue, immediately identified

The light red bars denote “drops” and are quite obvious to the naked eye. This is data from just a few hours after enabling Email Copilot. These numbers persisted for two days until the customer fixed how they handle unsubscribes.

Pre-fix data points:

  • Sending ~15M emails per month
  • Drop Rate of 13.2%
  • ESP cost of $2400 /mo

Post-fix data points:

  • Sending only ~13M emails per month
  • Drop rate nearly zero
  • ESP cost of $2040 /mo ($360 savings)

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