Embarke is now Email Copilot!

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  • December 1, 2014

We’ve made a substantial change to our business and we’re incredibly excited to share it with you!

At Embarke, we spent 18 months building out an amazing data platform that analyzed user behaviors like when they were opening emails, clicking, engaging, and from what devices. ┬áThis allowed us to optimize delivery to each individual at the right day of week, time of day, and even device. ┬áThe product works great, but we’ve found a much more important and wider-reaching problem that we can solve.

Is your email program healthy?

Is your email program healthy?

Getting to the inbox.

In a nutshell, if you deliver email directly or for your customers, you know that it’s become increasingly complex to get emails to the inbox reliably. Gmail, Yahoo, and Hotmail have secret algorithms that determine what content goes where, and they change almost hourly.

Things can go horribly wrong with email. Even the best senders, with the best email reputation, have issues like everyone else. When these things go wrong, it can crush your bottom line until resolved.

It’s hard enough to know when you’ve got a problem, but figuring out the the root-cause requires tremendous effort and knowledge, and it’s challenging to know out how to fix issues quickly.

That’s where Email Copilot comes in. We watch everything.

We know when you’re having problems, we perform root-cause-analysis, and provide suggestions on how to solve problems. This happens in real-time and automatically.

We've decided to leverage the data platform we've built to solve a much more urgent and challenging problem.

We’ve decided to leverage the data platform we’ve built to solve a much more urgent and challenging problem.

Why are we doing this?

The short answer is that we believe that automating the “email deliverability” industry is a noble cause and can get more email marketers to become better senders quicker…resulting in better inbox placement, and better revenue.

The slightly longer answer is that this industry is changing dramatically, and we’ve been helping our customers with their deliverability since we started Embarke. We eventually realized that we already have the data we need, have already built the platform to manage and scale this solution, and have the ability to do a much better job, at a better price, than what’s being done today.

In just a couple months, we’ve already started delivering on that promise!

There are no spammy magic tricks here. Our insights are helping companies become better-behaving email senders, just by being our customers. In so doing, they get to the inbox…which generates more revenue.

We’ve built integrations with SendGrid, ExactTarget, MailChimp, and Mandrill. We can knock out new integrations with just a couple weeks of effort if the opportunity is right.

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