SPF record typo causes transactional email open rate at Gmail and other ISPs to drop by 40%
3-week old problem identified and solved within 3 hours of Email Copilot being enabled.
Justin Parterno | President
“Had we known about this SPF issue when it actually happened 3 weeks earlier, we would have saved countless hours researching the problem and dealing with dissatisfied customers. This is a no-brainer.”
HOW WE SOLVED IT SO QUICKLY
Our technology in action:
What we do that others cannot…
Because we have direct access to your raw ESP + ISP data, we don’t have to wait for opens and clicks to deteriorate, 3rd party tools to trigger lagging notifications, or a manual process. We see the problem immediately.
Only a very small handful of SPF-specific bounce codes were actually correct. Our system patched together the others so the SPF alert triggered immediately. Some samples of these codes shown to the right.
Messy bounce codes:
Note the “?” that we had to properly re-categorize.
WE LET THE DATA DO THE TALKING
Here’s the raw data…
Feel free to poke around and look at how each ISP responded to this SPF issue. Gmail clearly was the least happy, but you’ll notice spikes and other anomalies at every other ISP. All of them smooth out once the problem was resolved.